MOD Systems Inc. was founded in 2005 by Mark Phillips and Anthony Bay with the goal of enabling brick-and-mortar retailers a way to compete against online digital media distributors such as iTunes and Napster. Their initial clients included Starbucks Hear Music and Blockbuster Video. Yet, despite such prestigious clientele, MOD Systems had very little web presence. In the spring of 2006, I was brought on to establish the company’s online presence and identity as well as take control of all user interface work for MOD’s product line.

Over time, the website has been through many changes all with significantly different looks. At the time, MOD’s style was characterized by simplicity, minimalism, technologically savvy. The main goal was to demonstrate MOD’s robust solution for media-on-demand to retailers.